Even Google regularly updates its algorithm and sometimes multiple times a year. Well, now businesses have loads of growth opportunities, and their websites should be updated regularly.
This blog post will help you find gaps in your business presence online and decide when it’s the right time to update it.
5 Signs That Tell It Is Time To Update Your Website
Firstly, get into the habit of making minor changes to your website regularly. It can be as simple as:
- adding new content
- updating existing content
- or even changing the design elements.
Doing so will prevent your website from becoming stale. And here are 5 telltale signs to know if it’s time to get your web development team onboard.
1. Old & Outdated Web Development Design
The most obvious sign that it is time to update your website is its overall look and feel. Websites, like clothing styles, go out of fashion every few years or so.
Looking at some of the top websites today, you will see they all have one thing in common: modern design elements. They are sleek and stylish, with plenty of whitespaces and visual interest.
If your website looks dated compared to others in your industry, and decide if it’s time for the next update.
2. Slow Load Times Lead To Bad User Experience
Even a one-second delay will reduce conversions by 4.42% for each second.
That’s how important site speed is!
Not only does this affect user experience and engagement, but it can also impact search engine rankings since Google now considers site speed when deciding where to rank websites in its organic search results.
Several factors can affect load speeds, such as large images, bloated code, or even outdated server technology.
But regardless of the cause, it’s always worth taking steps towards improving load speeds so that you don’t miss out on potential customers who could have been visiting your site had it loaded faster!
3. Lack of Mobile Compatibility
Is your website optimized for mobile use? Well, 59.6% of users access the internet with their mobile phones.
Your website should look good and function well on a visitor’s device.
If your site looks like a jumbled mess on mobile devices or visitors can barely navigate through it, then it’s time for an update!
Google recently released its mobile-first indexing system, which heavily favors those websites with strong mobile capabilities.
With more people using their phones and tablets than ever, a mobile-compatible website is now essential for any business hoping to succeed online.
4. Difficulty Navigating
Another indication that your website needs updating is if people need help navigating around the site or get lost trying to find what they are looking for quickly.
It could be because the navigation menu needs to be more intuitive or because there are too many pages making them hard to find without scrolling through endless menus or dropdowns.
A well-designed navigation structure should make finding pages easy no matter where someone starts on the site.
If your website is hard to navigate, it’s time to redesign it! Put web development in motion and create a navigation system that is logical and straightforward.
5. Lack of clear calls to action and incorrect content
It’s 2023 now, and what if your website is still talking about 2020? It’s a red flag for visitors that your website needs to be updated and taken care of.
Ensure all the content on your website is relevant and up-to-date, including the call-to-action buttons.
These should be clear and direct so that people know what to do if they want to contact you, purchase something from your store, or sign up for a newsletter.
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